Author Archives: Chris Warburton

[AI] Winter Is Coming

For those of us bottom feeding on cheap(er) AI services, we got a shock this week. DeepSeek increase the pricing of their model APIs in some cases by 14x. This means, of course, bills of $5 a month jump to … Continue reading →

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The World Cup: Controversy and the price of attention

Once again the World Cup is over, and I am rattling around the house wondering what to do with myself in the evening. There have been some good matches and certainly plenty of intrigue, together with change. We have had … Continue reading →

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AI Backlash – the Human Touch?

This week I was down at MAD//Fest again. As an event full of people from the marketing and PR industry it is one I enjoy, something completely different from my usual fare. Most of my year I spend time at … Continue reading →

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