Author Archives: Chris Warburton
Speak customer, not contact channel
I caught an interesting news story last week. The chairman of John Lewis, Sir Charlie Mayfield, was speaking at the National Retail Federation in New York, explaining how he thought ‘the age of multi-channel is over’. His argument: Thinking in … Continue reading
Risk Management: The importance readiness planning
With the recent closure of the Forth Road bridge, commutes from Fife to Edinburgh by car have just dramatically increased by 30 miles each way, causing significant disruption for local residents. It is fortunate, in some ways, this has happened … Continue reading
Real conversations and #SocialMediaEnvy
I seem to have become a fan of those property shows. You know the ones where they purchase a property in a terrible state, yet a few thousand pounds later it’s transformed into a dream home. Always amazing and, for … Continue reading
