I have been reading this book: Game Theory: A Nontechnical Introduction. Very interesting, and is making me think about the applications this has to vendor pricing models.
There is an interesting example of two gas stations in competition, and how they game to price correctly and maximise market share. Then what happens if they share information or not, or if there is transparency around margins.
Certainly thought provoking as it contains slightly different takes on the existing approaches.
Of course the objective is not just to win the game, but how to change the game in order to win…. More to come