A new rule

Another long weekend this week – in the UK, through April and May, the public holidays just seem to keep coming.

This time of year is great, the days are warming up, evenings are getting longer and a few days off is always welcome.

The only challenge seems to be that delivery dates don’t, unfortunately, stretch or take holidays too…despite having extra days off, the work still needs to get done.

So we all seem to be forced into trying to cram a 5 day week into 4, leading to some mad busy weeks, late nights, and a bit more stress to get things over the line.

Productive and effective I am not so sure, but it is nice to have a bit more flexibility and a three-day weekend for a few more activities, social of course.

Welcome to the 21st century

This week, in catching up with podcasts, I also came across an interesting idea that the start of the 20th century did not actually take place in 1901, as calendars would say. It really transitioned, culturally speaking at least, in the 1920s.

The change, triggered after the end of the first world war, was a period of dramatic social and technological change after which things were never quite the same again. The modern 20th century was born.

The parallels with the 2020’s are interesting. The pandemic and with plenty of technological changes under our belt, are we seeing similar triggers that are now embedding permanent changes to our culture… is the 21st century culture starting now?

It sometimes feels this way and certainly gave me pause for thought. It will be interesting to consider and whilst there is a need to watch for knock-on impacts change does bring new opportunities too.

Sensitivity training

The final observation this week was around price sensitivity.

I needed to buy a replacement 15cm ruler, the small ones we used at school and felt sure I could pick one up at a major retailer. It was afterall a simple, low-cost item.

Yet in-store, none were available. What was available, was a ‘high tech’ foldable 30cm ruler… certainly likely to break in my bag and 10% more expensive, than the non-folder alternative (and 50% more expensive than the 15cm version!)

In the end I had to find what I needed online, but it set me thinking about two things.

  • Firstly, how we are sometimes presented with unnecessary technological developments, trying to meet a need I am not sure I really had
  • Secondly, at low price points, my sensitivity to pricing is really quite low

This second point is of course evident whenever you buy ice cream at the seaside or lunch in a cafe.

One ice cream, or coffee and cake is no problem. I normally splash out, not concerned with spending the money, but buying for a whole family or group of friends and it seems quickly adds up… I don’t resent spending the money, but it does lead to a bit more of an ouch effect on the wallet.

To put this another way – increasing prices by 10% on £2 is only 20p, but 10% more on £200 is £20 and it hurts much more.

It is all about relative vs absolute price increases I suppose… and at some point for most of us the absolute price increase that actually matters even if the percentage increase is low. It also all adds up over multiple purchases too, something we don’t notice on each transaction.

Something to be conscious of when we see inflation figures and the impact on cost of living going forward I think.

Have a good week everyone.

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What we can all learn from ABBA

This last week was again a short week, and being an extension of Easter it involved a short trip to London to see Hamilton, the musical, which together with my trip to the ABBA museum in the prior week, has made this a very musically themed fortnight.

Outside of widely popular songs, and great performances this did set me thinking. There was a common thread to greatness in just how hard, deliberate, and diligent people at the top of their game are in their work. 

I know it can look easy, like a natural talent, but once you scratch behind the surface you often find an almost obsessive compulsion to be the best in the field and intense focus… sometimes at the cost of other aspects of their lives too.  It almost seems to define success or at least be a close relation.

Basically, hard work matters… and yet you cannot do everything… so choices also matter and choices need to be made on where to focus.

Hard work and choices

This, of course, also translates back to work and our lives in business, it is not that dis-similar.… albeit, without the spandex and glitter (…maybe?!)

I mean, how many of us know people at work, brilliant in one area but not that rounded in others; businesses that aspire for huge growth but actually take more of a lifestyle type approach; or those with intense focus that burn out employees without the same mindset.

Just like in the world of celebrities, we are sold on the dream of having it all.

Success is often defined one-dimensionally, looking solely at achievements and not really acknowledging the consequences of getting there. 

Telling the whole story

We are all attracted to the story of the human genius, the amazing business with growth, and the perfect employee culture. Just like much in social media, it is not that it is untrue, it just does not necessarily tell the whole story. 

Getting there takes hard work, along the way there will be failures and disappointments, you will have to keep picking yourself up again and again, decisions need to be made professionally and personally to meet one goal, dropping other goals and aspirations to maintain focus.

Real-world trade-offs 

In truth we live in a world of trade-offs, our time and focus is limited.  A key is deciding what we want our trade-offs to be and more importantly being comfortable , on balance, with the decisions we have made (and if not changing them).

We are after-all, all on the same journey, just to maybe slightly different destinations. More transparency and honesty in our own journey can certainly help. Being human and talking about it can help others too.

To borrow a phrase… knowing me knowing you is the best [we] can do!

Have a good week everyone

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More than just cake…

Last week, I spent much of the time out of the country, in Sweden.

Apart from considerable overindulgence in excellent cakes, drinking coffee and sampling delicious local food creations (not to mention some rather ropey ABBA dancing exploits too), what really struck me was the money, the cash or more precisely the complete lack of it.

I was there for 4 days, did not use it and did not need it, not once. Now I do use contactless payments here at home, but this was my first overseas trip made without the comfort blanket of cash in my pocket. It did not exchange anything at all.

Cashless

It can be done, and thinking about this there are also interesting ramifications for the financial services industry too.

First off, obviously, this was not great news for travel money and foreign exchange companies – they lost out. No float, no fees and no gain from the spread between me buying and then selling back my unused currency.

However, it was great news for my bank and their associated payment networks. They got a large slice of my business and in the process some great data on my spending (and the fact I was away from home).

Yet here, and looking through the data, there is also a note of caution. Not all cards in fact are the same.

Transacting on my bank debit or credit card seemed to attract this ‘non-sterling transaction fees’, which was not present on my ‘fin-tech’ bank provider debt card.

In addition, I also noted that there are exchange rate differences (same day comparison) between products, with the traditional bank being less favourable. In total this represented around a 3% difference.

Over the course of a vacation these differences can add up and certainly being charged the fee, did not leave me with a sense of value for money. This being said, honestly, had this fee not been charged I would likely not have noticed and the poorer value for money could have been hidden in the exchange rate.

Reflecting on Consumer Duty

This again comes back to the proposals around the FCA Consumer Duty, due to be live in April 2023. Which of these products enabled me to achieve my financial objectives, provided fair pricing and acted in good faith?

I am sure all of them would argue they did, but by this simple comparison of a very straightforward example it can be seen how some complex issues of hidden fees, evidencing across a consumer journey can be opened up, and the balance this could have on profitability… and this before we get to anything more complex. This is something we are going to have to start to unbundle, especially once the final guidance is released in July.

And, as a wider question, as our money increasingly becomes digital, on our phone, and embedded into processes such as in BNPL, is our relationship with it changing? Are we perceiving value differently and how will this impact vulnerable or result in more financial difficulty?

After all, for some, it can be harder to spot poor value for money by transaction, on the phone, than simply finding less money in your pocket at the end of the week. The dynamics change.

Budgeting tools, transparency on fees and more comparison sites are all needed… maybe now more so than ever.

Have a good week everyone.

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