With the move of much of our lives online, digital interaction has now become almost everyday. Development and configuration does take time however and this week I seem to have mainly spent setting up some digital infrastructure behind the scenes here.
What particularly struck me however, and spending time with the detail, is the level of information and tracking now available.
Much of this is in contrast to the typical data used common customer journeys, especially in the debt collection and recoveries space. Yes, it is being used by headline fintech giants, but for the average accounts receivable process, not so much.
But, this is where the power lies and using the data for good can really help in creating more positive customer outcomes.
Messages sent, opened, timing, geolocation, actions, on-site behavior, journey flow, outcomes are all now routinely collected. Matching these with existing account attributes is incredibly powerful – there are benefits in flagging vulnerable customers earlier or helping folks with problem debt before it gets too large. It is the future we are standing on the precipice of.
Of course, it is not to say this is not being looked at already. Some are already thinking in these terms. However as much as there are complexities involved, the real challenge seems to be as much changing our perspective, thinking more like a fintech and building this into our processes.
On a related note, change is a foot. Change management that is.
Regarding the pandemic, much of the reaction we have seen so far has been society coming to terms with and progressing down the change curve.
Blame, Confusion, Acceptance, Problem Solving, Moving on
Different of course by the individual, but in general we dont seem to be moving much, largely stuck and not making it much past confusion.
It as pointed out this week, we need to start to accept and move on. With new virus strains, we may be in this situation for a while. Staying still will mean we just continue to live, Blame and Confusion, on repeat which does not feel particularly healthy.
Maybe then this is the time to relook and reinvent all our processes and gain a fresh perspective. Not one based on what has gone before, but what will need to be, for the current reality. We may be here for some time.
Other stories of note
- Soaring debt levels reported by businesses in the UK. All of this debt will need to be collected. In the background, we also have the prospect of zombie firms, some of which are being propped up by government support schemes which were also extended this week.
- The is a growing trend of new FCA licensing and portfolio consolidation in the industry, a couple more this week alone… this is a trend to watch and one that may continue as the economic impacts play out.
- On fintech, an interesting story on Barclays rolling out digital receipts. This sounds similar to extended data that was available in closed-loop networks such as Amex in years of old, however, it really underlines the importance there is today in capturing data. It is also interesting how there is now perceived to be a consumer market for this type of information now. We have all become very much more data-savvy it seems.
- Lending wise, the latest data is still showing softness in motor finance and second mortgage markets, although clearly there is an expectation of pent up demand in the background. Interestingly average balances for accounts in arrears also seems to be increasing. This could of course be due to a change in the mix; those in arrears in a worse situation than before, whereas others, better off, with less casual arrears, this would fit the pattern seen elsewhere.
- There is also definitely a sense of lockdown fatigue setting in. This seemed to be supported with data showing an increase in shop footfall. There were also some reports on pressure for employees in places to be back in the office too.
- Lastly, on UK economic data. ONS data this week showed a record shrinking of GDP by 9.9% last year. There was also a good comment by Duncan Weldon from the Economist “But just as extraordinary as the scale in the fall of GDP has been the extent of government support: £60bn on furlough, £25bn in tax cuts and grants to firms, £2bn of tax deferrals, over £85bn of government-backed cheap loans to firms. Plus the automatic stabilisers”… we still have some challenges ahead it seems.
So enough doom and gloom for now, it is cold out, but still sunny, so not so bad really…. have a good weekend everyone.